Reducing Fashion Waste: A Bead & Reel Collaboration
One of the challenges in creating a more mindful fashion industry is that a lot of common terms, ideas, and words don’t always have a clear or unified definition from person to person and brand to brand. This ends up being confusing for everyone involved from companies to consumers so I decided to bring together voices and styles from members in the Bead & Reel Network to take a deeper look into some of the more complex issues in fashion.
I invited Network content creators and brands to participate, and this week we’ve joined together with tonlé, a brand which uses a unique blend of zero waste manufacturing both in their patterns (amounting to 23% waste, as opposed to fashion's traditional 40% waste) and fabrics (using leftover remnant fabrics and scraps from other brands).
From start (manufacturing) to finish (often landfills), fashion is an incredibly wasteful industry so I asked: How do you reduce fashion waste in your own closet?
A NOTE ON ETHICS IN WRITING
All writers were gifted an item by tonlé and all opinions are their own. Affiliate links are used in this story.