What Is Fair Trade? A Bead & Reel Collaboration
One of the challenges in creating a more mindful fashion industry is that a lot of common terms, ideas, and words don’t always have a clear or unified definition from person to person and brand to brand. This ends up being confusing for everyone involved from companies to consumers so I decided to bring together voices and styles from members in the Bead & Reel Network to take a deeper look into some of the more complex issues in fashion.
I invited Network content creators and brands to participate, and this week we’ve joined together with Mata Traders, one of the pioneering fair trade fashion brands known for their vintage-inspired styles, fair trade principles, eco-friendly processes, and traditional technique.
I asked: How do you define fair trade?
I define fair trade as being certified by the world fair trade associate. For me, fair trade starts at how the producers are treated. Workers being paid a living wage and the environment is respected are my keys to fair trade and the principles I find most important.