Mindful living made easy. 

Bead & Reel is a mindful living community founded by Sica Schmitz in 2014 to connect brands, bloggers, and shoppers as we create a more compassionate world together.

Originally started as a retail boutique, it has since expanded to become one of the top five sustainable fashion blogs, the leading ethical affiliate network, and a unique destination for sustainable services from consulting to personal styling

Bead & Reel is the winner of the 2017 Sustainable Business Council award and a press favorite, being featured in Forbes, Vogue partner site This Is Jane Wayne, mindbodygreen, and hundreds of other mainstream and niche publications interested in sharing about ethical fashion.



Sica Schmitz founded Bead & Reel based on her own tireless search for ethical fashion. Even as a Hollywood Costume Designer she had a hard time finding beautiful clothing that met with her vegan and humanitarian values, so she decided to create the resource she wished exist.

Along with being a frequent speaker, writer, and sustainable stylist, she is also the creator of the non-profit Impact Fashion Show and the Fashion Editor for Vilda Magazine. She can be found sharing about mindful living in dozens of publications, podcasts, and events including BustleOrigin MagazineThe Good TradeMagnifecoLiberty for HerVegan Life Magazine, the Animal Rights National Conference, and the Fair Trade Campaigns Regional Conference.

She is a Sagittarius, an introvert, a certified yoga instructor, and loves vegan donuts (okay, basically all vegan sweets) and Ndotto, her orphan elephant at the David Sheldrick Wildlife Trust in Kenya.

You can read more about her story here